Regis Group Affiliqte
As the last of our Logo posts, we’re examining two cases where a clever designer discovered that the Initial letters of the corporate name could be used to convey a special message about the brand, in these two cases, the bottom line is fun, and the consumer can have some fun recognizing what was done.
Baskin-Robbins, the ice cream chain, prides itself on the number of flavors it offers, 31 in all. In fact they used to display the number with an arc above it in their logo. In re-designing the logo, it was discovered that thee “3” and ”1” could be an integral part of the “B” and “R” and the consumer is left to discover that fact, and hopefully have some fun doing it,
The Milwaukee Brewers, at the time of their 1982 AL Championship had a very clever, and fun-to-figure-out logo, which turned the “m” and the “b” into a classic fielder’s mitt.
Both brands promise fun, and their logo “aura” captures that!
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