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For the last few years, the key word among Marketing professionals has been Branding. But now, with the explosive growth of Social Media sites like Facebook and LinkedIn, a new “B-word” has roared to prominence in marketing circles: “Buzz.”
Buzz is an invaluable Marketing tool these days. The only problem is, nobody is quite sure how to create it. It’s discussed very thoroughly in a fascinating article by Jonah Lehrer on the Wall Street Journal web page. I heard about it in a LinkedIn Post from a colleague.
Jonah quotes Northwestern University Sociologist Brian Uzzi, who, although I disagree with some of his conclusions, does own a fascinating research tool. He also has some fascinating examples in two films, “The Sixth Sense” and ‘Toy Story 3” considered difficult to market that became mega hits thanks to a huge Buzz, and cites Apple as the leading product Buzz-creator. To read article, please visit the page on LinkedIn.
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