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Thursday, October 7, 2010

Social Media Glossary II

By Richard Earle
Regis Affiliate

I’ve been getting some positive feedback from my post last week containing some terms created by Pete Blackshaw, Nielson online digital guru, and published in two columns in Ad Age, one last January, and one this September, since he claimed the January terms were all obsolete (I don’t agree). Since I only had room to post a short Glossary, I thought it might be fun to look at some more.

Here are some more terms pertinent to the social media and mobile age:

SPURNED MEDIA: Just like it sounds, earned media that goes horribly negative, invades otherwise pristine search results or bleeds into traditional media. Bad customer service is a top driver of "spurned media."

MOBILENECKING: The alarming tendency to have our necks titled down or shifted sideways -- ever glued to our mobile device. This anywhere, anyplace epidemic is increasingly common in cars, airplanes and crosswalks. Closely related to term "Eyevoidance," where no one looks at anyone anymore.

JACK RIPPER: The device warriors who hog outlets anywhere they can find them -- in the airport, via the USB port of a colleague's computer, even a restaurant reservation desk. They get a charge from a charge.

FAUX POST: When you are talking to someone on the phone and they notice an unrelated tweet or Facebook status update from you showing up in real-time. Bad form -- don't do it. (Trust me!)

APPFUSION: An inevitable outcome of app overload. Very common among iPhone users who download so many apps they can't find their address book. Appfusion can lead to as many problems as the apps solve.

BLOG DODGER: Someone who has abandoned his or her blog for Twitter or some other lower-hassle social-media substitute. This was big in 2009, and we'll likely see much more of it in 2010.

QUAD STALKERS: Folks from your past who "friend" you (e.g., folks you marginally knew from the high-school quad) and who seem to comment on everything you post on Facebook. Mostly benign, but a tad curious.

TWEET SIFTING: Delaying or mixing Twitter posts so axe murderers don't know you're miles from home. Increasingly common as a spousal and family covenant among folks who travel with high frequency.
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