"Tip of the hat" posts

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Friday, October 15, 2010

A tip of the Hat to Google for a $5 Billion investment in Clean Energy

Posted by Richard Earle
Regis Group Affiliate

SmartPower, who was my client for several years has a very newsy blog dealing with issues related to clean energy at http://www.smartpower.org/blog/. Google, who has been my search engine and calendar of choice for many years, was unknown to me as a clean energy promoter, although that’s a field I’ve done a lot of work in. Apparently they are heavily invested in wind power, both financially and in other ways, so they certainly deserve a tip of our hat!

It makes some sense if you consider their mission as an “information superhighway.”  Here are excerpts from the SmartPower blog posting by Brandon Rose:


Google is partnering with the renewable energy financial firm Good Energies and many other investors to create a major wind farm. The project is called the Atlantic Wind Connection and it has the attention of a lot of investors. A big portion of this project will be laying down a 350-mile underwater spine, which would remove many critical obstacles to wind power development.

This underwater cable, or “superhighway for clean energy,” in Google’s words, is designed to link multiple offshore wind farms to the U.S. power grid. “By putting strong, secure transmission in place, the project removes a major barrier to scaling up offshore wind, an industry that despite its potential, only had its first federal lease signed last week and still has no operating projects in the U.S.,” Google said in a statement.

This isn’t the first time Google has gotten involved with energy, though. Google has already offered research in home energy use monitors and advocated for U.S. smart grid technology. The Atlantic Wind Connection is the largest energy project Google has been a part of so far.

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