"Tip of the hat" posts

At a time when so many of the Blogs on the web are used as a bashing grounds for the offended and disaffected, the Regis Group Blog offers an alternative. Here is the challenge: we are soliciting comments and posts focused on individual opinions as to services, products and corporate cultures that have WORKED, one in which the event that triggered a positive response from our friends. To comment on existing posts, click on “Comment” and type away in the box that opens. If you have a new post, send it to rearle@regisgroup. com, and we will post it.

Tuesday, November 9, 2010

Marketing News: New Facebook App. Helps you Locate and Reach Smartphone Users

by Richard Earle
Regis Affiliate

For a few years, I handled Marketing for the Cape Ann Symphony, a wonderful Regional symphony in Massachusetts.

At a meeting at the Symphony Orchestra League in New York City, I met Gene Carr, CEO of Patron Technology, a service that provides e-mail distribution and other marketing aids to Arts organizations. I still get his newsletter and this week there appeared an article about a new feature offered by aggressive Social Marketer Facebook that locates a customer geographically and offers them a deal on their Smartphone. If this takes off, it has implications far beyond marketers in the Arts community, for anyone who sells a product or service and even for charity fundraisers.

Read more of Gene's article and follow his links to the Facebook Deals video.
Posted by at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)